May 29th, 2008
Congrats to Marc Hershberg for being the latest in a growing line of MLBloggers to get MLB.com bylines, one of the perks of blogging here. The yellow checkmarks are examples of the kind of play he just got. As you can see from this screenshot on the current iteration of the Dodgers.com homepage (a huge audience), there is a full mediawall panel devoted to his review of the new Dodgers 1988 World Series Collector’s Edition Boxed DVD Set available now at the MLB.com Shop. That panel also links to his very own MLBlog, and we also linked to it from the tagline of his article. His review also is in the headline stack on the first screen of that page, above “Hip surgery performed on Dodgers’ Abreu.” Marc was among those who responded to my “call for content” — and we will keep doing that every so often as DVDs keep showing up on my desk from my colleagues upstairs at MLB Productions. His “payment” was keeping that DVD set valued at $70 and an MLB.com byline for his clip file.
As you can see from one of my recent posts here, I am still interested in finding someone to review the equivalent DVD set for the Diamondbacks’ 2001 championship season. It’s just sitting here on my desk next to my phone, collecting dust. Fortunately none of my colleagues or cleaning crew people has swiped it yet. Email me with “Dbacks Review” in the Subject line if interested, and I am looking for someone who maintains a credible Dbacks MLBlog. Someone is going to be the next MLBlogger with an MLB.com byline.
We have been doing this for about a year now and so far it seems like a successful experiment. It’s a win for us because we get good content; it’s a win for MLB Productions because it sells their DVDs; it’s a win for bloggers because they have bylined articles on one of the Internet’s largest destinations; it’s a win for other fans because they get to see why to buy the DVDs; etc. And it just feels like the right thing to do as blogging becomes more mainstreamed; who knows where this experiment will go.