June 28th, 2007

Exclusive opportunity for MLBloggers


Yet another benefit of having an MLBlog: The possibility of an MLB.com byline.

Please take a look at what your fellow MLBlogger John Nemo has written for us, posted as of this writing as the No. 3 panel on the Minnesota Twins’ website. I captured that screengrab above as an example of what we are doing. It is John’s review of the A&E Video Minnesota Twins: 1987 World Series Collector’s Edition DVD Set. This follows on the heels of the Mets 2006 DVD review that I assigned to Zoe Rice, your fellow MLBlogger at Pick Me Up Some Mets!

So here’s how this works. It’s not exactly a mass opportunity, but more and more MLBloggers will find themselves with MLB.com bylines as a result.

Our MLB Productions offices are directly above mine in our Major League Baseball Advanced Media HQ in Manhattan. They interoffice me all these awesome DVD commemorative sets, because I am the person here who generally writes about all of the incredibly cool ways you can enjoy the full experience at MLB.com, which includes the best place to shop if you’re a baseball fan. I love it to the hilt, having spent more than two decades in major mass media, from The Miami Herald to Fort Worth Star-Telegram to San Jose Mercury News and magazines. Someone else can play investigative reporter and be cynical in life. I’m a baseball fan. I’ll be looking for other baseball fans who want to review THEIR TEAM’S commemorative DVDs that MLB Productions asks me to have reviewed, that MLBlogger who is a good writer and wants to point out all of the best reasons that other fans of that same Major League team will want to buy this DVD set. That’s it.

Payment is an MLB.com byline of your very own if you’re chosen. And you get to keep the DVD set, which I will mail to your home so you can promptly review it and email me the article. Then I will schedule the content on our appropriate sites, as we did with Zoe and John.

If this works as well as I hope — and so far so good — I think we are making some nice progress in the fusion of "traditional media" and "blogs." And an MLB.com byline on your resume often goes a long way toward a job in journalism, for anyone who may be looking. And if this works as well as I hope, I will list a lot more of these DVD sets here shortly. For now, here is what I have to offer, and email me if you regularly blog about these teams and want to review one:

The last one is a single DVD. These will typically be those A&E Collector’s Editions as with the others above. Again, if you are interested, email me (that will be required as opposed to commenting here). If you are assigned a DVD review, I will ask for your mailing address and we’ll overnight the product to you.

Let’s see how this goes. It could lead to something even bigger. So far so good, at least starting with a couple of book authors. Nice work, John!


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